SaaS CAC & CAC Ratio Calculator

SaaS CAC & CAC Ratio Calculator

SaaS CAC & Efficiency Ratios

(Revenue - COGS) / Revenue

SaaS Acquisition & Efficiency Metrics

Enter your SaaS sales & marketing data for a period to analyze acquisition costs and efficiency.

ⓘ Understanding These SaaS Metrics:

  • CAC: Total Sales & Marketing Expenses / Number of New Customers.
  • Months to Recover CAC: CAC / (ARPU from New Customers × Gross Margin %). How long it takes to earn back acquisition costs from a new customer's gross profit. Lower is better (typically < 12 months is good).
  • CAC Ratio: (Sales & Marketing Expenses × Gross Margin %) / New MRR. Measures efficiency of S&M spend in generating new gross margin dollars. A ratio around 1 means you earn back your S&M spend (in gross margin terms) within a year.
  • These are lagging indicators. Track them over time for trends.

Usa esta calculadora de SaaS CAC, CAC calculator, customer acquisition cost, SaaS metrics, CAC ratio para obtener estimaciones claras y rápidas. Prueba un ejemplo pequeño para entender el efecto de cada variable.

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Preguntas frecuentes

Q: What does SaaS CAC stand for?
SaaS CAC stands for Software as a Service Customer Acquisition Cost, which is the total cost associated with acquiring a new customer for a SaaS business.

How is CAC typically calculated for a SaaS company?
CAC is calculated by dividing all sales and marketing expenses over a period by the number of new customers acquired during that same period.

Why is CAC an important metric for SaaS businesses?
CAC is crucial for evaluating the efficiency of marketing and sales efforts, assessing business scalability, and ensuring profitability by comparing it to Customer Lifetime Value (CLTV).

What is a good CAC for a SaaS company?
A “good” CAC is relative but generally considered healthy if it’s significantly lower than the Customer Lifetime Value (CLTV, often a 3:1 ratio or higher).